The common use of the word "aloha" is used in greetings and farewells and in expressing love.  But the word means even more...

In laymen's terms, it could be called a "code of ethics":  "Be honest, truthful, patient, kind to all life forms, be grateful and be humble."

Another Hawaiian translation literally means simply, "Joyfully sharing life."

To Live Aloha is a way of life as well as an attitude of life.  Our intention is to share this with others one shirt at a time...